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Why Do You Need A Domain Name?
Increases your name recognition. Makes it easy for your customers to
remember your address
Indicates you are a serious Internet player. Helps brand your image.
Adds a level of trust and integrity to your site. Many search
engines refuse to list pages from free sites. Some search engines
will only index the first page of a domain site. Domain names
containing 'keywords' aid in higher search engine ranking. Allows
you to use your domain address (www.yourname.com) and virtual email
addresses (yourname@yourname.com) on your business cards and
letterhead. Once a domain name has been registered, it is no longer
available. The most popular and easily-remembered domain names are
being reserved daily, at the rate of one domain name every 5
seconds! At that rate, in the near future, only obscure domain names
will be available to the general public. Avoids somebody else from
registering the name you want. Lets you change your current email
provider and still keep the same email address. Protects your
Internet advertising investment from failure of your Internet
Service Provider.
How To Select A Domain Name:
Make it as short as possible - Make it memorable - Make it easy to
spell - Make it pronounceable
Make it a name you can brand - Make it non-confusable with another
domain name
Make it not conflict with an existing trademark - Make it easy to
say
Make it trust-worthy, not off-beat (i.e. a .com instead of a .to or
.ws)
Make it directly related to either your business name or
Make it directly related to keywords from your industry or
Make it descriptive of your site's content
Consider multiple domain names: obtain similar names to avoid
competitors confusing your customers obtain misspellings of your
domain name to keep competitors from taking advantage of
misspellings obtain names for future offerings (services or
products)
link to your main site from additional domains to aid in your search
engine ranking (major search engines use link popularity in their
ranking algorithms)
Search for your Domain Name:
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